Active Brand Marketing

Club Durham Brand Launch.

Active Brand Marketing: This week saw the launch of Club Durham’s new brand. Club Durham is a group of organisations that work in partnership to bring safety and sustainability to sports clubs in County Durham. They support a membership of over 300 clubs that provide sport or physical activities.

Active Brand Marketing

Club Durham originally approached Blumilk with a strong vision and set of core values that they needed to convey across various platforms. This project was not your average branding exercise. Club Durham not only required a new brand image with subdivisions, but they also had to promote their offerings alongside those of their partners. Presenting Club Durham as the one-stop-shop for County Durham based clubs to register and obtain guidance, while ensuring their partners were referenced in the designs, required a multi-layered, targeted approach.

The result of our work together was a clean brand, a cutting edge responsive website, and a plethora of marketing materials such as banner stands, posters, and PowerPoint templates. The website also contains a database so that Club Durham Staff can create, monitor, and manage the Club’s growth, management and finances.

But our work with Club Durham did not stop there! On Friday 11th March, Blumilk delivered several workshops on behalf of Club Durham to over seventy sport club representatives in order to inspire promotion within the sector. The event was a great success and there are plans to hold more events and workshops to help sports organisations with club promotion.

Link to Club Durham’s new site – www.clubdurham.co.uk