A faster mobile Canvas

Blumilk Ask is Facebook’s Canvas the best way to spend your marketing budget?

Facebook initially unveiled Canvas last year but the option is now widely available and growing in popularity due to one main key feature… It’s fast! 

Canvas is fully interactive shopping feature designed specifically for mobile use. It allows companies to create customised, miniature, mobile versions of their website that include video, imagery, and other interactive content.

However, Mark, Blumilk’s Head of Digital asks: ‘Is Canvas something to be ‘seen to be doing’ rather than ‘something you must do’?’’ With so many advertising options out there should you use your marketing budgets on a service which is still relatively new and requires a great deal of time and investment to get off the ground?

Mark believes that, ‘with so many well established options which produce great engagement rates and view times that organisations should explore what they want to achieve first. Clients need to decide what they want from their campaigns to discover the right digital solution to suit their audience and budget.’ There is nothing more upsetting for Blumilk than seeing organisations waste valuable, hard earned marketing budgets on ‘quick fix’ of ‘trendy’ advertising options.

This does not mean to say Canvas might not be the right option for your campaign! For example, BMW unveiled an extremely attention grabbing campaign recently.

Their use of flowing images and creative artwork invites the user to engage. At Blumilk we pride ourselves on two things in particular. First, we’re at the forefront of digital advancements. And, second, we have an impeccable skill of delivering intelligently creative solutions for our clients which meets their budget, targets and audiences.

Reference: http://adparlor.com/blog